Legal Representation & Advocacy in Collegiate Athletics

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Representing Universities, Coaches & College Athletes

The stakes in collegiate sports, both on and off the field, have never been higher.  As the number of legal issues arising from the sponsorship and governance of collegiate sports teams continues to grow, it is imperative that universities, college coaches, and college athletes have counsel that understand the legal and compliance issues present in today’s college sports environment, familiarity with the unique characteristics of collegiate sports, and experience in resolving high-stakes disputes. 


In addition, with the recent passage of state-level college athlete name, image, and likeness laws, and with the NCAA on the verge of revising its bylaws on the issue, the financial opportunities available to college athletes are rapidly expanding.  In order to properly take advantage of these opportunities, college athletes and their universities need experienced representation to assist with the many legal and compliance issues that arise with college athlete marketing, endorsements, and sponsorship agreements.  From protecting intellectual property rights and contract negotiations to compliance with state laws, federal laws, and NCAA and NAIA bylaws concerning payment for name, image, and likeness, it’s important that universities and college athletes have representation that is well-versed in this emerging area of law.


Mit Winter has this experience.  His deep college sports law experience and familiarity with name, image, and likeness issues, combined with his background as a Division I basketball player, make him perfectly suited to represent universities, coaches, and college athletes in athletics issues such as compliance-related matters, name, image, and likeness matters, and litigation matters.

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Endorsement Deals and Sponsorship Agreements
Represent college athletes in the negotiation of contracts with brands seeking college athletes as endorsers.
Compliance with State and Federal Laws, and NCAA Bylaws
Represent universities in ensuring college athlete endorsement agreements comply with state and federal laws and NCAA and NAIA bylaws.
Representation in Athletics-Related Legal and Compliance Issues
Represent universities, coaches, and college athletes in NCAA and NAIA compliance matters, eligibility matters, transfer matters, contract disputes and other litigation matters, and other issues arising in college athletics.

Legal Representation for Universities, Coaches, and College Athletes


Over the past 15 years, Mit Winter has worked on many of the landmark college sports law matters, including the O’Bannon and Alston cases.  As a result of his experience with these cases, and his representation of the Big 12 and Conference USA in a wide variety of athletics-related matters, Mit has the ability to assist universities, coaches, and college athletes with a wide variety of legal and compliance needs.

In addition to his professional experience in collegiate athletics, Mit is a former NCAA Division I scholarship basketball player at the College of William and Mary where he was a four-year letter winner.  Based on this background, Mit has an insider’s perspective on collegiate athletics which gives him a deep understanding of how legal and compliance issues affect university athletic programs, their coaches, and their athletes.

In combination, Mit’s professional and personal experience in collegiate athletics make him a logical choice for universities, coaches, or college athletes seeking counsel that can provide well-reasoned and real-world guidance on athletics-related legal and compliance issues.

Mit is widely regarded as an expert in collegiate sports law and frequently writes on emerging issues in this area of law.  He is also the founder and chairman of the Kansas City Metropolitan Bar Association’s Sports and Entertainment Law Committee, serves as a Regional Captain in the states of Kansas and Missouri for the Sports Lawyers Association’s (“SLA”) Outreach Committee, and was named a Top 100 Sports Law Twitter account to follow in 2020.  Mit leads Kennyhertz Perry’s college sports practice, which provides representation to those who are seeking an attorney with the expertise to advise them on the myriad legal concerns prevalent in college athletics today. 

Mit Winter
Attorney At Law