Legal Representation, Advocacy, & Marketing Services

Understand your Name, Image, Likeness (NIL) Rights

Representing College Athletes

With the recent passage of college athlete name, image, and likeness laws, the financial opportunities available to college athletes are rapidly expanding.  In order to properly take advantage of these opportunities, college athletes need representation to assist with the many legal and compliance issues that arise with college athlete marketing, endorsement, and sponsorship agreements.  From protecting intellectual property rights and contract negotiation, to compliance with state laws, federal laws, and NCAA bylaws concerning payment for name, image, and likeness, it’s important that college athletes have representation that is well-versed in the law and in the world of college athletics.

Mit Winter has that experience.  In addition to being a former Division I college basketball player, Mit has spent nearly fifteen years as a practicing attorney representing clients in the college sports industry.  His legal background, combined with his background as a college athlete, makes him perfectly suited to represent college athletes in the negotiation of endorsement agreements and the related legal issues faced by college athletes.

Endorsement Deals and Sponsorship Agreements
Protect your rights and intellectual property, and ensure you are properly compensated, through the negotiation of contracts with brands seeking college athletes as endorsers.
Social Media Marketing Agreements
Harness and monetize your social media presence through paid partnerships with sponsors and brands.
Compliance with State and Federal Laws, and NCAA Bylaws
Ensure sponsorship agreements comply with laws and NCAA bylaws so you maintain athletic eligibility.
Management of Appearances, Events, and Camps
Allow us to plan and manage events such as autograph sessions, youth camps and lessons, and other appearances.
Representation in NCAA-Related Issues and Other Legal Issues
Assistance with NCAA eligibility issues, transfers, and other issues faced by college athletes.

Legal Representation, Advocacy, and Marketing Services 


Mit Winter received a scholarship to play Division I basketball at The College of William & Mary, where he was a four-year letter-winner.  As a result, he has first-hand experience in understanding the pressures and demands faced by college athletes both on and off the field and is well-positioned to represent college athletes in the negotiation of endorsement deals, sponsorship agreements, and other legal issues related to the use of their name, image, and likeness.

In addition to his background as a Division I college athlete, over the past 15 years, Mit has worked on many of the landmark college sports law cases that relate to college athlete compensation.  These cases include O’Bannon v. NCAA, Alston v. NCAA, and White v. NCAA.

Mit is widely regarded as an expert in collegiate sports law and frequently writes on emerging issues in this area of law.  He is also the founder and chairman of the Kansas City Metropolitan Bar Association’s Sports and Entertainment Law Committee, serves as a Regional Captain in the states of Kansas and Missouri for the Sports Lawyers Association’s (“SLA”) Outreach Committee, and was named a Top 100 Sports Law Twitter account to follow in 2020.